Policy date: March 4, 2026
Novita AI (together with our affiliates, "we", "our" or "us") respect your privacy and are strongly committed to keeping secure any information we obtain from you or about you.
This Privacy Policy describes our practices with respect to Personal Information we collect from or about you when you use our website and services (collectively, "Services"). This Privacy Policy does not apply to content that we process on behalf of customers while providing services. Our use of that data is governed by our customer agreements covering access to and use of those offerings.
We collect information that alone or in combination with other information in our possession could be used to identify you ("Personal Information") as follows:
We may collect Personal Information if you create an account to use our Services or communicate with us as follows:
When you visit, use, and interact with the Services, we may receive the following information about your visit, use, or interactions ("Technical Information"):
In accordance with the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), we have collected the following categories of personal information from consumers within the last twelve (12) months:
| Category | Examples | Collected |
|---|---|---|
| Identifiers | Real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, or other similar identifiers | YES |
| Personal information categories listed in the California Customer Records statute | Name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information | YES |
| Protected classification characteristics under California or federal law | Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information) | NO |
| Commercial information | Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies | YES |
| Biometric information | Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data | NO |
| Internet or other similar network activity | Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement | YES |
| Geolocation data | Physical location or movements | NO |
| Sensory data | Audio, electronic, visual, thermal, olfactory, or similar information | NO |
| Professional or employment-related information | Current or past job history or performance evaluations | NO |
| Non-public education information | Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records | NO |
| Inferences drawn from other personal information | Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes | YES |
The Personal Information will not be used for model training. Its primary purposes are as follows:
We collect and use your personal information for the following business or commercial purposes:
We may aggregate or de-identify Personal Information and use the aggregated information to analyze the effectiveness of our Services, to improve and add features to our Services, to conduct research and for other similar purposes. In addition, from time to time, we may analyze the general behavior and characteristics of users of our Services and share aggregated information like general user statistics with third parties, publish such aggregated information or make such aggregated information generally available. We may collect aggregated information through the Services, through cookies, and through other means described in this Privacy Policy. We will maintain and use de-identified information in anonymous or de-identified form and we will not attempt to reidentify the information.
In certain circumstances, we may provide your Personal Information to third parties without further notice to you, unless required by the law:
We share your personal information with the following categories of third parties:
| Category of Third Party | Purpose of Sharing | Categories of Personal Information Shared |
|---|---|---|
| Service Providers | To assist us in meeting business operations needs | All categories listed above as needed for specific services |
| Analytics Providers | To analyze usage and improve our Services | Identifiers, Internet activity, Usage data |
| Payment Processors | To process payments | Account Information, Payment information |
| Cloud Storage Providers | To store data securely | All categories as needed |
| Legal and Regulatory Authorities | To comply with legal obligations | As required by law |
We do not sell your personal information for monetary consideration. However, under the CCPA, "sale" is broadly defined to include making personal information available to third parties for monetary or other valuable consideration. We may share personal information with third parties for purposes such as analytics and advertising, which may be considered a "sale" under CCPA.
In the preceding 12 months, we have shared the following categories of personal information with third parties for business purposes:
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):
To exercise your rights under CCPA, please submit a verifiable consumer request to us by either:
Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may only make a verifiable consumer request for access or data portability twice within a 12-month period.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.
We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.
Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request's receipt. The response we provide will also explain the reasons we cannot comply with a request, if applicable.
Depending on your location, individuals in the EEA, the UK, and across the globe may have certain statutory rights in relation to their Personal Information. For example, you may have the right to:
You can exercise some of these rights through your Account. If you are unable to exercise your rights through your account, please send your request to: support@novita.ai.
If you are a California resident, you have the right to opt-out of the "sale" or "sharing" of your personal information. To exercise this right, you may:
We will process your opt-out request within 15 business days. Once you opt-out, we will wait at least 12 months before asking you to opt-in to the sale of your personal information.
Our Service is not directed to children who are under the age of 18. We do not knowingly collect Personal Information from children under the age of 18. If you have reason to believe that a child under the age of 18 has provided Personal Information to us through the Service please email us at: support@novita.ai. We will investigate any notification and, if appropriate, delete the Personal Information from our systems.
Special Notice for California Minors: If you are under 16 years of age, reside in California, and have a registered account with our Services, you have the right to request removal of unwanted content that you publicly post on the Services. To request removal of such content, please contact us using the contact information provided below and include a detailed description of the content. Please be aware that such a request does not ensure complete or comprehensive removal of the content posted, and the law may not require removal in certain circumstances.
The Service may contain links to other websites not operated or controlled by us, including social media services ("Third Party Sites"). The information that you share with Third Party Sites will be governed by the specific privacy policies and terms of service of the Third Party Sites and not by this Privacy Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the Third Party Sites directly for information on their privacy practices and policies.
We implement commercially reasonable technical, administrative, and organizational measures to protect Personal Information both online and offline from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from us may not be secure. Therefore, you should take special care in deciding what information you send to us via the Service or email. In addition, we are not responsible for circumvention of any privacy settings or security measures contained on the Service, or third party websites.
We retain your Personal Information for only as long as we need in order to provide our Service to you, or for other legitimate business purposes such as resolving disputes, safety and security reasons, or complying with our legal obligations. How long we retain Personal Information will depend on a number of factors, such as the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, our purpose for processing the information, and any legal requirements.
Specific Retention Periods:
We may also anonymize or de-identify your Personal Information (so that it can no longer be associated with you) for research or statistical purposes, as described above, in which case we may use this information indefinitely without further notice to you.
We may change this Privacy Policy at any time. When we do, we will post an updated version on this page, unless another type of notice is required by applicable law. By continuing to use our Service or providing us with Personal Information after we have posted an updated Privacy Policy, or notified you by other means, you consent to the revised Privacy Policy.
Annual Review: We review this privacy policy at least once every 12 months and update it as necessary to reflect changes in our data practices or legal requirements.
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
Email: support@novita.ai
If you have any questions or concerns not already addressed in this Privacy Policy, please contact us using the information above.